Social Media in the Insurance Industry

Jeremiah Owyang has a post up today about his search for social media programs in the insurance industry. In short, he didn't find many. It's an industry that's well behind the curve of adoption--which isn't all that surprising for a profession based on risk aversion. A few months ago, I had a long conversation with the VP of Worldwide Web Marketing for one of the largest insurance/financial businesses in the world. It was enlightening. This gentleman was quite web savvy and very much a propo